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June 30, 2011
The Dose of Digital site has announced the 2011 DOSIE winners, and 2 of the wins were by Canadian pharma organizations: MS Village FaceBook page has won Silver for the Judges' award, and MSWatch.ca has won the People's Choice award.
I am very pleased to see MSWatch.ca win the People's Choice award because they worked very hard over the past year to completely revamp their site in order for it to meet Canadian regulatory guidelines. To learn more about their evolution, check out this post which explains what they did when they closed their original site, and this post which details the revisions made to the site.
The MS Village FaceBook page won the DOSIE award, but their social offerings are much greater than just that. Check out the main MS Village site to learn more about them. I have also often seen MS Village advertised in FaceBook ads.
Congratulations to both! What a great way to kick off the Canada Day long weekend.
June 24, 2011
The Dose of Digital site is holding its 2nd annual DOSIE awards, where online healthcare sites are recognized for their contribution to patient healthcare, quality of information, and overall use of 'social' functions. The original list has been filtered down to 40 finalists, 2 of which are Canadian in origin: MSWatch and Accu-Check. Voting ends on Sunday June 26th, 11:59 pm E.D.T. It is really easy to vote, so please take the time to do so.
Of course, I am cheering for our Canadian sites to win.
- My fingers are crossed for MSWatch because they took a bit of a regulatory 'beating' for their original site, which they shut down and then completely revamped to maintain as much 'social' functionality as possible within the Canadian regulatory framework (sure they could have allowed free comments and continuously monitor and edit, but with a network as large as the one theirs, that's not really practical for the company and probably would have ended up ticking off the site users also).
- I would also love to see Accu-Check win because the site is full of great content, and I really like how they include diabetes bloggers as part of the NEST widget, and their blogs is kept up-to-date with relevant content. The Accu-Check site won the 2010 DOSIE award, so it would be a great honour for them to win it again this year. Click here for a review of the Accu-Check site that I wrote earlier last year.
Although I like both sites, I don't feel it is fair to compare the two against one another, as MSWatch is under much stricter regulatory guidelines than Accu-Check considering the types of medical products that they represent. Unfortunately, they are competing against one another.
Good luck to both, and don't forget, go VOTE now !!!! Canada Day is just around the corner, so please give our Canadian sites a little push in this competition.
March 30, 2010
If you have not heard of the Dose of Digital wiki yet, you really should check it out. It is an excellent resource for healthcare marketers who are interested in finding healthcare organizations and brands on social media. After a bit more than 1 year of being in existence, the list already contains over 550 entries. And if you search the list (Ctrl+F, type in "Canad"), you will see that there are a few Canadian sites listed on it as well. I know there are more Canadian examples out there. So if you don't see your organization's social media activities listed? Then scroll down to the bottom of the wiki page to see how you can submit it. Today, the first annual pharma and healthcare Dose of Digital "Dosie" awards in social media was announced by Jonathan Richman, somebody whom I respect very much in the healthcare social media world. For details on the contest, go here. Get ready to cast your vote! Voting takes place this week, and the award winners will be announced live during the upcoming BDI conference “Social Communications & Healthcare: Case Studies & Roundtables.”, which takes place May 11 from 8:30 AM until 1:00 PM in New York City. Stay in touch, Natalie Connect with me on the following networks: FaceBook, Twitter, LinkedIn