Healthcare Engagement Strategy Awards: Case Studies
On January 31 2011, Daniel Ghinn announced the 2011 winners of the Healthcare Engagement Strategy (HES) awards. The list is below. I encourage you to click on the links to each of the case studies as Daniel and the judging panel have done a wonderful job of putting together some well thought-out insights for each, including some lessons learned by the award winners:
Unlocking Public Health Award
Embarrassing Bodies; Maverick Television for Channel 4
Patient Empowerment Award
Can You Feel My Pain; Pfizer with European Patient Groups
Connecting Patients Award
The Diabetes Hands Foundation
Engaging Patients Award
Psoriasis 360; Janssen
People Power Award
Born HIV Free; The Global Fund to Fight AIDS, Tuberculosis and Malaria
Emerging Star of Healthcare Engagement Award
CureTogether
People in Healthcare Engagement Award
Dave deBronkart / Alex Butler / Sabine Kostevc
Remarkable Healthcare Engagement Channel Award
SMS Text Messaging – Text to Change / Text4Baby / Indian Blood Donors
All of the award winners are fantastic and deserve to be recognized as healthcare social media leaders. If I had to choose a favorite, I would select Psoriasis 360 by Janssen. It is a new site (3 months) and has already helped thousands of patients, many of which seem to be very engaged. Patients can benefit from the main site, a FaceBook page, and an iPhone app. I was surprised to learn that Janssen is allowing patients to write comments on their FaceBook wall, and these are only moderated after the fact. Only 4 of the first 100 comments had to be removed due to inappropriate content or regulatory issues.
See Daniel’s blog post (2011 winners of the Healthcare Engagement Strategy (HES) awards) for more details, and also for a link to a thought-provoking post on the 3 success factors that all of the HES winners share.
Congratulations to all the HES winners, and to Daniel for hosting the awards.
Of all the Healthcare Engagement Strategy award winners, which is your favorite and why? Leave me a comment below.
Stay in touch,
Natalie
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4 responses to “Healthcare Engagement Strategy Awards: Case Studies”
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Thanks for sharing this Nat! It’s both interesting and very timely… helps bolster my SM recos on a current assignment!
Glad this is helpful to you Donna. Daniel and his team did a great job in selecting and then sharing their insights about the winners.
Am looking for best in class healthcare on social media, Thanks Natalie for this post. As I am diabetic, I went immediately to the Diabetes Hands Foundation and from there went to many other diabetes sites, including Canadian ones. No doubt the winner was the most involving and most fun. Really made me sign up, which I did, and participate in a discussion, how timely today, about sleep deprivation and diabetes connections.
Am interested in what makes a site or wall ‘involving’ and why some fall flat. Any ideas, research on this topic within the overall healthcare sphere?
Hi Mike, I am not aware of specific research that was done on this for healthcare brands or organizations, but there are definitely case studies that should be reviewed. One of my favorite examples is that of Cold-FX. They are engaging their consumers with fun and non-branded ways. Just look at their FaceBook wall and their Twitter account, mentions of their brands usually come from their community members. Now that’s an effective online community in my opinion.